Kimtan Labs

The Challenge

A brand house has an awkward job on the web. The parent company needs to look credible to retailers, press and potential partners, while each individual brand has its own audience, its own voice and its own market. One site has to carry all of that without the brands blurring into each other or the parent becoming a faceless holding page.

The Solution

Built with Next.js and Tailwind CSS, using the App Router with server-rendered brand pages so each brand is properly indexable on its own URL.

One company, several brands, several markets

Brand pages are scoped by country in the URL, so a brand can carry different products, retail partners and availability depending on the market. That keeps a single codebase serving several regions without duplicating pages, and it means a brand can launch in one country before another.

Brands that haven't launched yet are marked as upcoming and still get a placeholder in the portfolio, so the site can show momentum without promising something that isn't on shelves.

Credibility as a design problem

For a consumer goods company, trust comes from where the products actually are. The layout gives real estate to press coverage and to the retailers and marketplaces stocking the brands, which does more for a retail buyer reading the page than any amount of copy about quality.

Key Features

• ▸Brand portfolio with a dedicated page per brand
• ▸Country-scoped brand routes, so the same brand can present differently per market
• ▸Country selector in the header
• ▸Store locator for retail availability
• ▸Press and retail credibility strips covering regional publications and marketplaces
• ▸Careers and partnership enquiry routes
• ▸Support for brands marked as upcoming, before they launch