Calamba Eye Center
A marketing site for the laser vision correction centre of a regional hospital in Laguna, Philippines, positioning it as the provider of choice in Southern Luzon.
Tech Stack
The Challenge
A regional hospital wanted its eye centre to compete with metro-Manila providers for a premium procedure. That meant explaining an unfamiliar treatment, answering cost and insurance questions early, and making the clinic feel accessible to patients travelling in from surrounding provinces.
The Solution
Built on the same Next.js foundation as the Fatima site, which let the second clinic launch quickly on a proven structure while carrying its own content, doctors and positioning.
Money questions, answered early
For a premium elective procedure outside a capital city, cost is the first real objection. HMO partners and installment options sit prominently on the page instead of being buried, because a patient who assumes they can't afford it leaves before reading anything else.
Small details for a hospital context
A floating emergency call button stays visible throughout. It has nothing to do with selling laser surgery, but this is a hospital site and someone may arrive on it in an urgent situation. The booking form also asks how the patient heard about the clinic, which gives the marketing team attribution data without adding a tracking layer.
Key Features
- ▸Three-step procedure explainer with a recovery comparison against older techniques
- ▸Appointment form with date, time and a how-did-you-hear-about-us field for attribution
- ▸HMO and insurance partner information with installment messaging
- ▸Floating emergency call button available from anywhere on the page
- ▸Ophthalmologist profiles and patient testimonials
- ▸Eligibility criteria and an objection-handling FAQ
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